THE STORY OF EXTRAORDINARY: BENTLEY PREMIERES NEW FILM

  • New film celebrates Bentley entering its 100th year

  • Extraordinary characters, achievements and models all honoured

  • Real-life actors 3D-scanned and turned into digital ‘metal’ sculptures

  • Hollywood-standard motion graphics and stylised archive images used

  • www.BentleyMotors.com/100Years

Bentley Motors, founded 10th July 1919, is entering its 100th year of creating the world’s most iconic Grand Tourers, and the British luxury brand is honouring decades of innovation, achievement and craftsmanship by releasing a short film ‘Together we are Extraordinary: The Story of Bentley Motors.’

From W.O. Bentley himself, right up to the new Continental GT, the film touches upon the extraordinary characters, sporting achievements and successful models through the decades.

The film uses a striking combination of 3D-scanned actors turned into digital ‘metal’ sculptures; stylised archive imagery; and Hollywood-grade motion graphic technology to tell the Bentley story.

Shot using 4k ALEXA Mini camera technology and bespoke rigs, the film wasproduced by Oscar-winning visual effects company, The Mill.

It begins with W.O. Bentley touching an aluminium paperweight (the inspiration for his revolutionary aluminium piston design) to a wall which then comes to life, taking the viewer on an engaging journey across Bentley’s near-century of innovation and success.

The legendary Bentley Boys and Girls star, as do the Le Mans-winning ‘Blower’ and Speed 8, alongside Woolf Barnato during his famous race against the ‘Blue Train’. The film is also inspired by the shapes, surfaces and luxurious materials that have made Bentley the enduring automotive brand it is today.

‘Together we are Extraordinary: The Story of Bentley Motors’ can be viewed at www.BentleyMotors.com/100Years

 

Bentley’s Centenary – 100 Years of Extraordinary

In 1919 Walter Owen (W.O.) Bentley created a company with a simple objective: to build “a fast car, a good car, the best in its class”. This guiding principle has driven Bentley ever since, pushing the brand forward and making it the leader in automotive luxury around the world.

The 10th of July 2018 marks the start of Bentley’s 100th year and the countdown to the brand’s centenary in 2019. This extraordinary milestone – reached by only a special few companies – will be a cause for celebration of the company’s history and its global success today.

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About Bentley Brussels

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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