BENTLEY MULLINER PREPARES TRIO OF DEBUTS FOR SALON PRIVÉ

BENTLEY MULLINER PREPARES TRIO OF DEBUTS FOR SALON PRIVÉ

  • Bentley to return to Salon Privé with Mulliner showcase
  • Three cars to make world public debuts on 22 September
  • New members of Bentley Mulliner Collections and Coachbuilt portfolios to be displayed
  • Bentley Mulliner Bacalar makes public debut
  • Restored 4½-Litre Supercharged Team Blower makes global debut
  • First time cars from all three Mulliner portfolios to be shown together
  • Iconic cars from Bentley’s own heritage collection to be present, marking the significant moments of Mulliner’s past
  • Bentley resumes live events with comprehensive suite of health and safety measures to protect staff and guests

Bentley is set to return to the beautiful grounds of Blenheim Palace from 22 to 26 September for this year’s Salon Privé, to unveil a three-strong showcase handcrafted by Bentley Mulliner.

 

As Bentley’s in-house bespoke and personal commissioning division, Bentley Mulliner now operates a trio of portfolios to deliver exceptional craftsmanship across the Bentley model range – and beyond. All three portfolios will be represented together for the first time at Salon Privé. A new member of the Mulliner Collections family will be unveiled, alongside the public debut for the Bentley Mulliner Bacalar and a post-restoration debut for one of the most famous Bentleys in history.

The Bentley Mulliner Classic offering was introduced last year with the announcement – at Salon Privé - that Bentley’s 1929 Team Blower was to be reborn with a new build of 12 supercharged 4½-litre examples of the iconic car. These models, each individually handcrafted by a team of specialists from Bentley Mulliner, will form the world’s first pre-war race car continuation series. This subdivision of Mulliner also completed an immaculate restoration of the 1939 Bentley Corniche in 2019, which made its debut at Salon Privé last year. This year, the Classic portfolio will be represented by revealing the stunning result of the last 12 months of work by a dedicated team of engineers and artisan craftspeople in restoring Bentley’s own Team Car, as raced by Sir Tim Birkin – the very car that’s provided the data and blueprints for the Continuation Series.

The Bentley Mulliner Bacalar - the rarest two-door Bentley of the modern era, and the ultimate expression of two-seat, open-air luxury – will make its public debut at Salon Privé. This definitive Grand Tourer spearheads a return to coachbuilding by Bentley Mulliner – the oldest coachbuilder in the world. Just 12 examples of this striking, limited edition model are being created, guaranteeing rarity and exclusivity, and offering supreme luxury and breath-taking performance. Bacalar looks to the future of bespoke luxury motoring - each model will be handcrafted in Bentley Mulliner’s workshop in Crewe, according to the individual customer’s personal tastes. The Bacalar is the first car to be created as part of Bentley Mulliner’s new Coachbuilt portfolio.

A roofless Barchetta design with all-new and highly muscular coachwork, embracing a myriad of options and materials, each Bacalar will be truly unique, the result of direct interaction between the Bentley Mulliner design team and the individual customer. A masterpiece of craftsmanship, the Bacalar is a seamless fusion of materials with an intelligent curation of technology. It draws on design DNA from the beautifully sculpted, award-winning EXP 100 GT which was recently crowned ‘Most Beautiful Concept Car of the Year’ at the prestigious French Festival Automobile International and ‘Concept Car of the Year’ by GQ magazine. All examples of the exquisite Bentley Mulliner Bacalar have already been allocated to customers from around the world.

The third branch of the business – Bentley Mulliner Collections - will continue to offer customers pinnacle luxury derivatives of the core Bentley range, such as the new Continental GT Mulliner Convertible, as well as the opportunity to personalise their new Bentley. An expansive number of options is available across the full line-up of current production cars – from unique colour-matched paint, hide and thread combinations, to bespoke feature content. The Collections portfolio will be represented by a new model, due to be announced the week before Salon Privé.

 

To mark the history of Mulliner, Bentley will also bring two very special cars from the Heritage Collection. Bentley’s own 1930 8-Litre – previously the company car of W.O. Bentley himself, and wearing an HJ Mulliner body – will lead a convoy of modern Bentleys arriving at the event. It will be joined in that procession by perhaps the most iconic Mulliner-bodied car in history – the R-Type Continental of 1952, still considered one of the most beautiful cars of all time. The fastest, four-seat sports car of the era, the R-Type’s iconic beauty continues to influence design today through the Bentley Continental GT.

 

Bentley Mulliner – the Oldest Coachbuilder in the World

The legend of Mulliner is woven into the very fabric of Bentley. The tradition of bespoke craftsmanship has been passed down from generation to generation since the 1500s, when Mulliner was founded as a saddler.

In the 1760s, the Mulliner family business refocused on coachbuilding and rose to prominence when it was commissioned to build and maintain carriages for the Royal Mail postal service. With the arrival of the motor car, the company stepped away from horse-drawn carriages and focussed on coachbuilding for mechanical propulsion.

The then independent Mulliner crafted a bespoke, 3-litre, two-seater Bentley for the 1923 Olympia Show in London, creating a bond between the two companies that would last for decades. Mulliner bodied over 240 Bentley chassis in the 1920s alone and became renowned as the very best of the new coachbuilding firms.

Mulliner cemented its partnership with Bentley in 1959 by becoming part of the business. It later moved into the old engineering experimental department at Bentley headquarters in Crewe and has remained there ever since. Today, around 40 employees, ranging from specialists with over 40 years of Mulliner experience to apprentices learning the skills that have been honed over decades of manufacturing, work for the company.

Bentley Returns to Live Events

Bentley has been widely recognised for its leading role in the UK automotive industry during the COVID-19 crisis. The introduction of 250 changes to the company’s headquarters and factory in Crewe meant that production could restart safely and effectively, and has since reached 100% capacity. Now, the same meticulous and careful approach will be extended to Bentley’s live events programme, starting with Salon Privé.

Thorough measures being taken by the event organisers include temperature checks for all attendees before admittance, and a five-times-daily schedule of fogging with Hypochlorous Acid, a non-toxic and proven coronavirus-destroying disinfectant. Beyond that, the Bentley Mulliner stand will require mandatory wearing of face masks for all staff and guests, and a full track-and-trace system will be in place for all visitors. The stand will be designed in a way that visitors are automatically socially-distanced from staff, and not able to enter the cars on display. A one-way system will ensure that socially distancing between guests is easy to maintain, hand sanitiser will be readily available to all, and the stand and its cars will be constantly cleaned by a dedicated team.

- ENDS –

Notes to editors

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, Mulliner and production of the company’s three model lines, Continental, Flying Spur, and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

 

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

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