Bentley Antwerp opens the first Belgium Bentley Boutique in the five-star superior hotel La Butte aux Bois in Lanaken.

Bentley Antwerp opens the first Belgium Bentley Boutique in the five-star superior hotel La Butte aux Bois in Lanaken.

Monday, June 15, 2020 — After three months of lockdown, the catering industry will open again in Belgium. And at Domaine La Butte aux Bois in Lanaken, this is done in the utmost luxury. Bentley Antwerp opens the first Bentley Boutique in Belgium, Jochen Leën presents an archaeological art collection and jewelery exhibition. All in combination with the refined gastronomy of two-star restaurant La Source; an extra impulse for guests to go to the beautiful Maasland for a short or longer stay.

Bentley Boutique.

Benny Peeraer, Sales Manager, together with Erik Michiels, Managing Director, at Bentley Antwerp proudly opened the first Bentley Boutique in Belgium on Monday 8 June, housed in the five-star superior hotel La Butte aux Bois in Lanaken.

After an appointment with Benny you can have your dream Bentley configured. During a test drive you will experience driving behind the wheel of a Bentley, through the beautiful surroundings of Lanaken. You enjoy luxury in combination with the sporty character of the vehicle.

 

Why La Butte au Bois?

Bentley Antwerp has had a good partnership with jewelery designer Jochen Leën since 2019, which houses in the hotel La Butte aux Bois. This collaboration is now enriched by a partnership with the ultimate five-star luxury hotel itself.

Domaine La Butte aux Bois is an award-winning gastronomic hotspot with Spa Retreat that offers its guests the highest level of hospitality in a historic estate. This exclusive and luxurious Relais & Châteaux hotel offers an idyllic atmosphere with the beautiful view of the garden decorated with surprising art objects. At this luxury hotel you can enjoy nature in all its glory. In short, La Butte aux Bois and Bentley Antwerp have the same goal, so the collaboration was obvious.

Bentley Package.

With Yannick Bouts General Manager of La Butte aux Bois, we have developed a special package for this occasion, exclusively for Bentley enthusiasts. You will enjoy the ultimate in luxury and gastronomy in a Bentley atmosphere. For more information about this package, you can always contact the hotel.

 

Isabelle Regnard Marketing Manager - Bentley Antwerp.
Tel 03 / 224.19.19 e-mail: [email protected]

Photo credits: Isabelle Regnard
Photo credits: Jempi Welkenhuyzen

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Bernard Van Bellingen PR Manager
Bernard Van Bellingen PR Manager
About Bentley Brussels

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


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