BENTLEY ACCELERATES BEYOND100 STRATEGY – LAUNCHING FIVE NEW ELECTRIC CARS FROM 2025
Thursday, January 27, 2022
- Five-in-Five plan commits to new electric model each year from 2025 – all designed and developed in Crewe
- £2.5 billion of sustainable investment to transform Bentley’s entire product portfolio, and Crewe into a world-leading ‘Dream Factory’, next generation, digital, flexible and high-value manufacturing facility
- Innovative steps to neutralise Bentley’s carbon footprint even further towards its aim of becoming carbon neutral by 2030
- Includes commitment that all global retailers will be carbon neutral by 2025, with production zero impact by 2030
- Bentley leads the way in luxury hybrid sector and adds Flying Spur PHEV to the already successful Bentayga PHEV model
Bentley Motors yesterday announced an acceleration of its forward-thinking Beyond100 strategy, the boldest plan of its kind in the sector. Key to the ambitious programme will be the Five-in-Five plan, which commits Bentley to launching a new electric model each year, from 2025, redefining Bentley’s credentials as the benchmark manufacturer in sustainable luxury mobility.
Earlier today, Bentley also revealed a £2.5 billion sustainable investment to realise this strategy, and confirmed that from 2025, the first Bentley electric vehicle will be designed, developed and produced at its headquarters in Crewe, England. The announcement is a major boost to the team at Crewe, the region, and of course the UK as a sustainable base for high-value manufacturing. The investment will also allow a fundamental reinvention of the Crewe manufacturing infrastructure, and help secure Bentley’s future at Crewe for the next generation of products and colleagues. Crewe will become a ‘Dream Factory’ - a digital, zero environmental impact, flexible and high-value manufacturing facility.
The company has already made enormous strides in reinventing the historic Crewe site, creating an industry-leading certified carbon neutral facility, and the new investment and acceleration of the Beyond100 strategy will now be the basis to reduce Bentley’s carbon footprint across all products and non-factory operations, in line with Bentley’s commitment to be carbon neutral by 2030.
Among the latest initiatives will be an extension of on-site energy production at Crewe, aiming to increase the number of solar panels from 30,000 to 40,000 in the next two years. Moreover, Bentley is investigating using sustainable biofuel in fleet cars, including Bentley’s iconic Heritage Collection. Bentley’s partners are also being encouraged to support Bentley’s goal of being end-to-end carbon neutral by 2030, with suppliers expected to meet minimum sustainability standards. This will extend to Bentley’s global retailer network, each aiming for carbon neutrality by 2025, possibly even sooner.
The new Dream Factory includes a go-to-zero approach on the environmental impacts of manufacturing. Having achieved carbon neutral production already in 2019, Bentley aims to reduce water consumption, waste to landfill and other environmental impacts for every vehicle built in Crewe to an absolute minimum until 2030.
On Bentley’s model range, the luxury marque already leads the way in the luxury hybrid car sector and will further cement that position with the release of the Flying Spur PHEV in 2022, as well as five additional derivatives, added to the current Bentayga PHEV to meet the diverse needs of Bentley’s discerning customers. It is anticipated that more than 20 per cent of sales this year will come from Bentley’s hybrid cars.
Adrian Hallmark, Chairman and CEO of Bentley Motors, said:
“Simultaneously accelerating our Beyond100 strategy and securing BEV production at Crewe, alongside a £2.5 billion investment, makes this a major landmark in Bentley’s 102-year history. It is a shining light for the Bentley family, our suppliers and partners, as well as the automotive industry and UK manufacturing as a whole.
“This latest announcement regarding Bentley’s Beyond100 plan confirms the initiation of a major transformative phase in the company’s long and illustrious history. The world is changing and we need to play our part in neutralising our environmental impact. That means delivering on our aim to be end-to-end carbon neutral by 2030, and reaffirming our role as the leader in sustainable luxury mobility.”
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Notes to editors
Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.